ProMax's Internet Lead Management (ILM) software allows auto dealerships to manage all their leads from one system. Just like our Desking, Inventory, CRM, and Compliance features, the ProMax ILM technologies will help you save time, money, and increase sales.
No more entering leads manually, using multiple systems, or missing out on valuable buyer information. Using our automated lead importing, responses, lead assignment, notifications, e-mail templates and EBrochure - All you need is a desire to receive and work your leads effortlessly.
ProMax Automotive ILM Features:
Lead Importing and Certified Lead Management

ProMax is a Certified Lead Management Provider for most OEM
manufactures. OEM leads can be sent directly into your ProMax
system for effectively tracking and reporting response times.
We can also take the leads you receive from virtually any 3rd party
vendor and create a seamless lead management and sales system
for your staff.
Since each lead source is set up individually, reports are automatically
populated for 100% accurate closing ratios and ROI.
Automated Lead Responses
As prospective buyers inquire online, they want to know you received
their information. Creating a good first impression with your Internet
prospects gives you a better chance of attracting a sale.
ProMax provides the ability to configure multiple high quality auto
responders to immediately give piece-of-mind and provide information
about the application process.
Within the ProMax ILM, you are able to use a variety of visual elements
to promote your trusted brand. Responders can be created for each lead
source and configured to deliver at pre-set time intervals.
Lead Delivery Options
When a new lead arrives, you have a multiple lead delivery options available. Automatic duplicate lead detection, assignment, and new lead notifications help eliminate wasted time and provide quicker lead response times.

· Duplicate Lead Handling - ProMax can be configured
to identify and track duplicate Internet leads by source.
Our robust configuration allows you to determine the
type of dupe match performed, what action to take, and
whether to send a duplicate lead email notification to
the provider. This powerful ILM feature will allow you to
stop paying multiple vendors for the same leads and
get the credits you deserve.
We have also developed two powerful reports for tracking
individual leads (Dupe Lead Detail) and lead sources
(Dupe Lead Summary) for duplicates. The reports are
populated automatically, making end-of-month review
a cinch.
· Lead Assignment - Based on your dealership's philosophy, you can configure each lead source to assign new leads in multiple ways. Leaving a lead unassigned, assigning to a single employee, or a "round-robin" system of distributing new leads is available.
· New Lead Notifications - When a dealership employee is assigned a new lead, they are notified in the ProMax ILM software a new lead has arrived. Additional notifications via email addresses and SMS text alerts are also available.
Whether you are in front of ProMax or on-the-go, we provide the tools for your front lines to respond immediately to all your internet leads.
E-mail Templates, EBrochure, and Price Drop Alert

ProMax comes pre-loaded with professional looking e-mail templates and proposals, including the Price Drop Alert and the powerful EBrochure. We’ve taken the hassle out of e-mailing your prospective buyers photos, vehicle information, and quotes. .
“The EBrochure has become the tool that separates my Internet Department from everyone else. Any dealer can reply with a basic email saying “come in for a quote” ...whereas I can send the customer a beautiful brochure with customized info on the vehicle plus a video attachment if I want! There is nothing like this on the market! All of our customers remember our dealership because the EBrochure stands out! Thank you ProMax for all you do.” Kyle Hager |
ProMax Lead Generation and selling tools
We offer a variety of innovative Lead Generation products and integrated technologies for unsurpassed accountability and profit maximization. Eliminate wasted time and money by choosing ProMax Unlimited as your complete front end solution!
Call today for a full demo on why our Automotive Internet Lead Management (ILM) solution is the 1st choice for so many automotive dealers!