ProMax is once again proud receive the Diamond Award in the Desking category of the Auto Dealer Monthly 2013 Dealers' Choice Awards. In total, ProMax has won 8 Desking Software Dealers' Choice Awards, including the top honor three straight years. We are extremely lucky to work with such great dealers who understand our goal is their dealership's success.
Since its ground-breaking release in 2002, ProMax has proven to be the most innovative and exciting automotive desking software product available today. Widely regarded as the automotive industry’s most comprehensive web-based front-end application, it offers a fully integrated approach to maximizing profits.
The system presents detailed comparisons of lease/retail options and provides instant payment calculations. The special finance tools instantly produce all possible lender-vehicle combinations available to the customer, sorted by maximum profit or days in stock!
We make it easy, accurate and very, very profitable! ProMax automatically updates all subprime, lease, and captive finance programs, plus factory rebates and residual values. We guarantee the accuracy! We make a mistake - we pay!
ProMax can electronically submit your credit application and receive callbacks from RouteOne, as well as submit to Dealer Track and CAPS. We provide the technology to simultaneously submit different deals to different lenders, including payment calls. For borderline customers, create the perfect vehicle and deal structure to help get the initial qualification, then let ProMax find you the most profitable deal for the rehash. When submitting to RouteOne, proceed directly to desking, where the lender tiers, advances, payments, and rates from the callback are pre-loaded!
ProMax offers multiple customizable proposals to select from. You choose how the information is displayed - Rate and payment spreads, aftermarket items, price, etc. When a proposal is presented, we digitally store it in the customer history with the date and time stamp of when it was printed. Increase your closing ratio by utilizing ProMax proposals on every deal!
Fully integrated F&I Menu
The ProMax Unlimited F&I Menu is designed to efficiently and consistently present your dealership’s product options in a single, easy-to-read format. Easily create multiple menus to handle Retail, Lease, and Cash Deals for New or Used vehicles.
Integrated Closing Tools
ProMax Unlimited includes classic and unique closing tools for any buying objection. Turn any manager into a master closer! Available word tracks maximize your opportunity to close every customer. If we don't already have one you like, tell us what you want and we'll program it.