Customer Testimonials

I started using Promax in 2003 and have been a loyal customer ever since. ProMax is a sales manager's best friend when working the desk. This system will spoil you while working the desk by its many ways to figure advance and maximize profit with just a few clicks of a button.

Here at Suntrup South we sell many specialty vehicles and the availability of printing proposals with pictures of the vehicles really helps when the customers are buying out of emotion. The proposals are professional looking and easy to read for the customer. They also provide several options such as payment ranges and trade allowance that will tell the salesperson what is important to that particular customer so the salesperson will know how to close that person. We get positive feedback all the time from customers because these proposals also give customers a great deal of information and they are a very useful tool to get them in the buying mentality. ProMax Online has revolutionized the way we sell our cars and I can’t imagine not having it.

We are very attached to the ProMax desking, crm and follow up system and our numbers definitely reflect that. We were 3rd in the Columbus area for December 2009 in used vehicle registrations, not bad for a small Suzuki dealer. There is no doubt the tools you provide assist us in our success. I want to thank the whole team at ProMax. Dave in training, Melissa with incoming lead services and Cherri with our website. Thanks a bunch!

We have been using Promax throughout our 3 stores since 1996. We know that there is no better software on the market. We have improved our bottom line year after year by at least 30 percent and attribute that entirely to our ability to see everything in our operation. Promax has helped us have record months even in this economy. A sincere THANKS to everyone at Dealer Marketing Services.

I must admit that we were skeptical at first when deciding to change providers. Our dealership had been using the same system for 11 years! I know that I asked a TON of questions about Promax’s capabilities. You answered all my questions directly and helped ease our minds. We’ve been using the Promax system now for a few months and we absolutely love it. Thanks to you and the entire Promax team.

"The customer service you get with such an immense program is phenomenal. Always a response from the support team and usually with a solution within 24 hours. There is no better do-it-all program for your dealership for total lead integration, seamless and compliant desking and inventory control than PromaxOnline."

The staff at ProMax has been unbelievably helpful since day one! When I first started at the dealership I knew nothing about ProMax and had ALOT of questions. But the thing I like most is if I have a question and someone doesn't immediately know the answer, they always manage to get back to me as soon as possible.

For as often as I call in, I would think Darla Smith, Kyle Maxson & Bud Smith would be tired of hearing from me but that’s never the case. They give me the best possible support and I get treated like a real person every time!

I absolutely love the personal touches that we've been able to make to our websites and the speed in which they are updated. We are currently in the process of having our 3rd of 5 websites redesigned and could not be any happier with the results. Having the ability to discuss different options and throw ideas back and forth has allowed our group of websites to turn out looking great, which have become successful lead generators and makes the whole process actually feel fun.

Just wanted to send a quick note concerning the Route One integration recently added to Promax Online.  This is just great!  We save so much time submitting applications now.  We submit the application and continue working other deals.  When the lender decisions the app, we get the answer right back in Promax, no hassle and no delay.  I have been a Promax user for years and this is one of the best developments so far. Keep up the good work!

"Promax has bridged the gap between the sales and finance department. We all collectively get the most out of every single lead as possible."

"Promax makes the overall desking/finance process easier. You are able to desk multiple car deals and submit applications to lenders at the click of the mouse, thus increasing profitability and productivity. Promax is also the best tool for those salespersons that dread follow up, with this online web based system, follow up reminders are automatically generated from the first day the customers visit the showroom. You can run various reports in seconds, rather than minutes or even hours. Simply put... the easiest system I've ever used."

ProMax has helped us to cut our advertising budget by more than 50% and at the same time increase our per unit gross.  Very user friendly and a must for our dealership.

Promax Online has been our front end desking and CRM solution for two years and I don't know what we would do without it! Our increase in profits just in the first few months paid for the software for years.
And the customer management and follow up solutions provided are the best anywhere hands down. We can evaluate our sales staff, follow up with customers and increase our profits all with one solution. And their training is great. Our trainer, Tom Scherer, calls monthly to see what we need help with, and you never hear "That's not my department."
If I need an answer, Tom will find it.

"Promax is by far the best front-end software on the market today. I have been with ProMax for over 7years and three dealerships. This last year and a half I have implemented Promax 100% and the results are phenomenal. In this down market it has helped us keep our bottom line to the good. Using the ProMax process we have been able to keep our per copy gross far above average I have the ability to keep my eye on the pulse of my dealership any where I am. Bottom line is in today’s market you need ProMax I would hate to run my dealership with out it ."

In the crazy automotive business we work in, we always find time to COMPLAIN about vendors/ companies we do business with and almost never take a minute to recognize a company that goes above and beyond providing outstanding customer service.

I’d like to recognize Dealer Marketing Services for a job well done. Having been in the automotive industry for over 20 years, I have had my dealings with a number of different vendors and none can compare to the customer service provided by your company.

The support staff I have had the pleasure of working with- Christina Wallace, Bud Smith, Gary Firrell, Jack Beciri and Justin Adams are to be commended for their work. Phone calls are either answered promptly or returned quickly. Issues are resolved and followed up in a timely manner. They never make me feel that a question I have asked is not important. They always take time to work with me and my staff. Special thanks to Christina, Gary and Bud for ALWAYS taking my calls, listening to my concerns, solving my issues and ALWAYS following up with me so I know the issue has been corrected.

I’m sure there are many others who have either helped me directly or indirectly at one time or another that I have not mentioned by name. I know that I personally am not the easiest person to deal with, especially when things are going wrong, and your employees always speak with a smile in their voice assuring me that things will be okay. 

Thank you Dealer Marketing Services for a JOB WELL DONE.

‘We have been using Promax for three years and while it does so many things well, I have really been able to hone in on who our customers really are. Instead of using a shotgun approach to our marketing we can now rifle in and target our specific clients based on many variables provided by the Promax system."

"Last November when Rainbow chose ProMax as the Customer Relations Management system to facilitate the Business Development Center being implemented, there was no way of knowing how instrumental this decision would be in the success of the BDC." 

"After thorough consideration, as you recall, the management staff of Rainbow chose ProMax as the CRM to lead the way with the dealership’s new BDC."

"The interesting aspect to this decision was the positive byproducts that were received by choosing ProMax.  Not only has the ProMax system worked well for the BDC (the BDC manager and the BDC representatives are very pleased with its thoroughness and user-friendly procedures in tracking prospects), but the Sales Management team has found the system to be an extremely effective tool in many ways.  Among these are: matching the right vehicle for each prospect, maximizing gross profit, and most of all giving the Sales Management team control of the dealership’s prospects."

"Promax has given us the tool, the catalyst for us to better manage our leads, and has allowed us to more aptly track our customers. In July our closing rate was at 5.6%. Last month closing rate was 12.3% and every single day we are excelling."

"We started using Promax in July 07 and we absolutely love it. Our grosses have increased $450-$500 per copy. Last month our front and back grosses were around $3200. Using Promax helps us see the profit potential on every car, and every customer. Promax is an ALL-IN -ONE system that is a huge time saver! I cannot imagine going back to working deals without Promax. It is an absolute MUST in every store small or large!!"

“The early results have been very good,” Christensen said. “We area able to track the credit scores of people who want to buy from us.”

We have learned a tremendous amount of information about their customers and the marketplace in general. As a result of the use of this product we have learned that 60 percent of their customers have less than a 500 Beacon score. About 25 percent of these people have to credit score at all. We would never known that without this system.

The system has more than paid for itself.We had the best special finance sales month ever in February. We had the highest grosses ever. We can now make decisions on changing our inventory mix based on real-world numbers."

Herbie’s Auto Sales began using ProMax Online, a Web-based, integrated desking and follow up system for all of the dealership’s front-end needs, in December 2006.